Shanghai, January 18th, 2022
East Meets West Fine Wines (Shanghai) Limited (EMW) and Xige Estate, a winery in Ningxia, China, signed an exclusive on-trade distribution agreement for Mainland of China.
2022年1月18日
由西往东美酒公司(EMW)与宁夏西鸽酒庄达成正式合作协议,成为西鸽中国内地酒店、餐饮渠道独家代理经销商。
Xige Estate, located in Gezi Mountain sub-region of Helan Mountain, Ningxia, was founded by Zhang Yanzhi in 2017. Over the past four years, it has won over 90 international wine awards and high scores from well-known wine critics, including a 94-point from Robert Parker team, which is a fairly high score on Chinese wines at that time, on Xige Estate Red Wine 2017. In 2020, they scored 90 points or more for over 95% of Xige wines.
Since its establishment, Xige has always followed its philosophy of making a good wine to express Ningxia terroir, focusing on decoding the relationship between terroirs and grape varieties to unlock the potential of wine representative of the region. Xige believes the authenticity of the local terroir allows grapes to truly express their characters, and Chinese wineries ought to produce wines that represent distinctive Chinese terroirs.
西鸽酒庄坐落于宁夏贺兰山东麓鸽子山小产区,由庄主张言志在2017年创立四年来,收获全球主流酒评家的多项高评分以及90余个葡萄酒奖项,其中包括罗伯特帕克团队给西鸽正牌2017年份打出的94分,是当时的中国葡萄酒高分之一,且2020年度给西鸽95%以上产量的产品打出了高达90分及以上的高分。
自创建之初,西鸽酒庄就将“酿一瓶宁夏风土的好葡萄酒”作为运营的核心,不断探讨风土与葡萄酒的关系,解密这片土壤上具潜力的葡萄品种和酒款特色:对当地风土的充分忠实能让葡萄真正表达自我,生长出独属于自己的个性,也只有如此,才能酿出真正表达当地风土的葡萄酒。中国的酒庄要产中国的葡萄酒。
Xige Estate 西鸽酒庄
Xige Vineyard with Beacon Tower
西鸽烽火台葡萄园
As a premium wine importer and leading brand builder in Greater China, EMW is a major supplier for fine dining restaurants and starred hotel groups in over 160 cities all around China. During the cooperation, EMW will provide professional service on developing new channels, and partner with Xige on providing a powerful product assortment and robust marketing promotion program to help improve Xige's brand awareness, upgrade its fine wine portfolio and be more competitive in the market. EMW will pass on more Xige wines of local terroirs to consumers.
Besides, this cooperation reveals EMW's confidence in the Chinese fine wine market. As a premier Chinese winery with both quality and volume, Xige is committed to having more consumers know about Chinese fine wines, while it is similar to EMW's goal to share more noteworthy wineries and brands with wine lovers all over China. Chinese wineries are believed to set the trend in near future for the local market.
作为大中华区优质葡萄酒进口商及品牌建设者,EMW的强大供销网络分布在中国的160多个城市各星级酒店集团和高端餐厅,这将为西鸽拓展新的市场渠道提供专业服务,帮助西鸽更精确提供相应的产品组合及渠道推广营销,提高品牌在消费者心目中的认知,进一步提升市场竞争力,助力西鸽精品葡萄酒体系的全新升级,也能让西鸽把更多当地风土特色的产品传递给消费者。
此次EMW与西鸽携手,也代表了EMW对于中国精品葡萄酒市场的信心。作为一家规模化的中国精品酒庄,西鸽葡萄酒兼具产量与质量两大优势,且始终致力于将中国精品葡萄酒带入主流视野,这与EMW的理念不谋而合。EMW希望为中国的葡萄酒爱好者带来更多值得关注的酒庄品牌,而国内迅速崛起的本土酒庄浪潮注定会引领下一个新风向。
Olivier Six
CEO, EMW Fine Wines
由西往东美酒公司 首席执行官
"The rapid development of Xige Estate is impressive, winning dozens of international awards in just four years after its establishment. With Mr. Zhang Yanzhi's hard work, he turned Xige into one of the well-known estates in China. We look forward to cooperating with Xige Estate, adding to our existing Chinese winery portfolio, developing our business, and working together to enhance the Chinese wine market."
“西鸽酒庄的发展速度令人瞩目,成立后短短四年间就已获得多个国际奖项。这离不开庄主张言志先生的辛勤耕耘,将西鸽打造成中国知名的酒庄。我们十分期待与西鸽的合作,扩充了我们的中国酒庄合作名单、拓展业务,并为推动中国葡萄酒市场发展而共同努力。”
张言志 Zhang Yanzhi
Owner, Xige Estate
西鸽酒庄 庄主
"EMW is an expert in the wine industry. They have a deep understanding of the Chinese wine market and are well versed in the fine dining business. It is an irresistible trend that the number of local fine wines on local on-trade channels will keep rising. We aim to be the leader of Chinese fine wines, so we ally with such a specialist to have a closer connection with the consumers who have high demands on wine quality, and to draw more of their attention to Chinese fine wines."
“EMW是一家专业的葡萄酒运营商,他们对中国的葡萄酒市场有很深刻的了解,并深谙高端餐饮市场运作。本土餐饮渠道出现更多本土精品葡萄酒的选择是大势所趋。我们志在成为中国精品葡萄酒的引领者,自然选择了联合 EMW这样的专业机构,希望可以渗透到更多成熟、追求品质的消费群体,使他们了解并喜欢上中国精品葡萄酒。”
Wine Portfolio
产品系列
Jade Dove Red
玉鸽干红葡萄酒
Jade Dove White
玉鸽干白葡萄酒
Jade Dove Rose
玉鸽桃红葡萄酒
Jade Dove Single Vineyard Cabernet Gernischt
玉鸽单一园蛇龙珠
Xige N28 Cabernet Sauvignon
西鸽N28赤霞珠
Xige N28 Malbec
西鸽N28马尔贝克
Xige N28 Chardonnay
西鸽N28霞多丽
Xige N50
西鸽N50
EMW Fine Wines
关于EMW
EMW is a leading importer, distributor, and brand builder in the Greater China market, working closely with more than 100 family-owned and premium wine estates, sake breweries, and craft spirit producers from 16 countries worldwide. EMW has an unequaled distribution network to top restaurants, hotels, wine shops, online VIP customers, and an exclusive network of distribution covering over 160 cities in China. EMW has been awarded "Best Wine Importer" for 11 consecutive years since 2011 by China Sommeliers Wine Challenge and WINE100 Challenge.
由西往东美酒公司作为大中华区业内领先的进口商、经销商和品牌建设者,专注于与来自16个国家的100多个全球知名葡萄酒产区内品质超群、家族传承的葡萄酒酒庄、清酒酒造和烈酒生产商合作。EMW拥有强大供销网络将美酒销往中国的160多个城市的各星级酒店集团、高端餐厅、精品零售店、线上网店、经销商和私人客户。自2011年至2021年,EMW以其出色的专业性连续11年被中国侍酒师葡萄酒挑战赛/WINE100大赛评选为“中国最佳葡萄酒进口商”。
Contacts EMW
品牌联络
Lois LIU
Brand and Marketing Executive
品牌和市场专员
Tel 电话
+86 (21) 6282 4966/8020
E-mail 邮箱
lois.liu@emw-wines.com
Juanita YU
EMW Marketing Director, Greater China
大中华区市场总监
Tel 电话
+86 (21) 6282 4966/8020
E-mail 邮箱
juanita.yu@emw-wines.com
Shanghai Office Address 地址
Unit 202, No.664 Xinhua Road,
Changning District, Shanghai
上海市长宁区新华路664号
万宝国际商务中心202