FLOAT在品牌进入第十年之际,回望过去放眼未来,2019AW系列最终决定用“ 幸存者 SURVIVIOR ” 这个主题来命其名。在十年的品牌发展历程中,曾经经历跌宕起伏的我们,经历过热忱,迷茫,矛盾,失衡和怀疑等混沌时期。尽管如此,一步一步走下来的FLOAT仍然保持着生命力存活着,无可否认我们就是幸存者。2019AW我们决定打破从前固步自封的自己,凭着一个斗士的精神呈现十年后的蜕变。这个我更接近真我,带着冷静而热血的心态,更前卫的思想和更锋利的形象。
Float is stepping into the 10th year. Review the past and look forward to the future, we decide to name “Survivor” as our seasonal theme for 2019AW collection. There are ups and downs during 10 years of development,including confusion, unbalance and chaos. Yet, by our step by step, we are still surviving and walking in our purpose. There is no doubt that we are the Survivors. Since 2019AW, we decide to break the routine and fight like a warrior to fulfill our revolution. This is who we are, be calm with passion, more futuristic and shining like a star.
FLOAT 2019 “SURVIVOR” WINTER VOL.1
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FLOATING GIRLS VOl.3 COVER GIRL:KIRA