重磅福利！长江英文MBA体验营北京站再度来袭！

This lecture introduces some interesting pricing practices that Professor Viard has seen used by firms in China. Firms employ a wide variety of pricing practices and some of these seem a bit unusual. For example, why would a firm “damage” a product and charge a lower price for it? Why would a firm price several products together rather than letting you choose each of them separately? Why would a firm charge a different price for a white-colored versus a grey-colored item? With your help, we will try to understand why firms engage in these practices and what they say about the best ways to price.

长江商学院英文MBA项目体验营现面向全国开放，只要你有一年以上的工作经验，英文流利，扫码提交在线申请，通过电话面试后即可入营。若有疑问，请咨询mbaadmissions@ckgsb.edu.cn。