JD.com Upgrades JD PLUS Paid Membership with Lifestyle Services and Expanded Free Shipping
On January 8, 2025, JD.com, also known as JINGDONG, announced that it will fully upgrade its paid membership program, JD PLUS, introducing new features such as the “Lifestyle Service Package,” the “180-Day Premium Replacement” policy, expanded “Unlimited Free Shipping,” and more. The “Lifestyle Service Package” allows members to redeem PLUS credits for services such as home cleaning, laundry, car washes, free shipping, telemedicine consultations, monthly e-book subscriptions, and health checkups. Members will also enjoy the “180-Day Premium Replacement” policy for self-operated products, including phones, appliances, and digital devices. Items with quality issues will be replaced within 180 days of delivery, offering worry-free after-sales protection. The “Unlimited Free Shipping” service has been expanded to JD’s on-demand retail platform, JD NOW, covering self-operated businesses including 7FRESH, JD Grocery, JD Pharmacy, and JD Super. Members can enjoy cost-free, minute-level delivery without order value thresholds. Additionally, JD PLUS has partnered with Tencent Video, NetEase Cloud Music, and others to launch co-branded membership cards. Priced at just 298 RMB, the cards offer shopping, streaming, and music benefits worth over 1,200 RMB. Since its launch in 2015, JD PLUS has pioneered paid memberships in China’s e-commerce sector, offering exclusive perks such as a 5% discount on select products, dedicated customer service, and free returns, along with nearly 100 lifestyle privileges in partnership with over 2,000 brands. JD PLUS members are among the most engaged and loyal online shoppers in China, with annual spending averaging 10 times that of non-members. Data shows that after subscribing, members increase their annual spending by 150% and shopping frequency by over 120%. By consistently enhancing member benefits, JD PLUS drives user satisfaction and loyalty while providing partner brands with a unique channel for sustainable growth through increased engagement, visibility, and sales. (yuchuan.wang@jd.com)