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营销学五本顶级期刊:Journal of Marketing Research, Marketing Science, Journal of International Marketing, Journal of Marketing, Journal of Consumer Research 五月六月的论文一览。 来自悉尼大学的路易小编大概阅读了论文摘要,翻译了标题。 期待有营销的小伙伴来详细介绍论文。 小编对Marketing Science里面的一篇众筹的文章,一篇戒烟政策的文章特别感兴趣,你呢?
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市场营销研究杂志
Journal of Marketing Research
June 2015
Commerical Photo by Andrei Canache
消费者特征中的变与不变:来自长达12年纵向研究的证据
Stability and Change in Consumer Traits: Evidence from a 12-Year Longitudinal Study, 2002-2013
Jan-Benedict E.M. Steenkamp and Alberto Maydeu-Olivares
核心创新与外部创新: 不同类型的创新对消费者接受新产品行为的影响
Core Versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products
Zhenfeng Ma, Tripat Gill and Ying Jiang
具有强大战略能力的公司能够获得更多的利润?
Do Firms Endowed with Greater Strategic Capability Earn Higher Profits?
Bo Zhou, Carl F. Mela and Wilfred Amaldoss
预算缩减后的效果:缩减预算是如何减少选择范围的
The Budget Contraction Effect: How Contracting Budgets Lead to Less Varied Choice
Kurt A. Carlson, Jared Wolfe, Simon J. Blanchard, Joel C. Huber and Dan Ariely
认知闭合,风险厌恶和不确定性变化的存在对投资决策的影响
Need for Cognitive Closure, Risk Aversion, Uncertainty Changes, and Their Effects on Investment Decisions
David Disatnik and Yael Steinhart
航空市场中的特征与管理影响
Social Effects in the In-Flight Marketplace: Characterization and Managerial Implications
Pedro M. Gardete
网络广告对购买进程的影响:根据一个基于模型的随机试验的深刻见解
Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment
Paul R. Hoban and Randolph E. Bucklin
目标冲突决定时间是如何被察觉、利用和估值的
Pressed for Time? Goal Conflict Shapes How Time Is Perceived, Spent, and Valued
Jordan Etkin, Ioannis Evangelidis and Jennifer Aaker
B2B电子商务平台中买家与卖家对搜索引擎广告收益的直接与非直接影响
Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms
Eric (ER) Fang, Xiaoling Li, Minxue Huang and Robert W. Palmatier
市场营销学
Marketing Science
May-June 2015
Commerical Photo by Pitu López
电视广告与网络购物的联系
Television Advertising and Online Shopping
Jura Liaukonyte, Thales Teixeira, Kenneth C. Wilbur
众筹机制中产品和定价决策的关系
Product and Pricing Decisions in Crowdfunding
Ming Hu, Xi Li, Mengze Shi
一种新方法:多样的联合的选择设计的构建
Construction of Heterogeneous Conjoint Choice Designs: A New Approach
Qing Liu, Yihui (Elina) Tang
消费者参与商家在线互动社区产生的经济影响
Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community
Puneet Manchanda, Grant Packard, Adithya Pattabhiramaiah
运用断点回归解决搜索引擎广告及其监督中的位置效应
Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach
Sridhar Narayanan, Kirthi Kalyanam
新产品中试验与重复的社会蔓延效应
Social Contagion in New Product Trial and Repeat
Raghuram Iyengar, Christophe Van den Bulte, Jae Young Lee
网络定价中买方市场与卖方市场之间的相互影响
Online Content Pricing: Purchase and Rental Markets
Anita Rao
通过评估香烟税建立一个理性上瘾的动态模型,研究消费者对戒烟政策的反应
A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes
Brett R. Gordon, Baohong Sun
国际营销杂志
Journal of International Marketing
June 2015
Commerical Photo by Evgeny Tchebotarev
以分别在新兴市场和发达市场中的移动通信业务为例,探索多个国家的消费者满意度的差异。
Cross-National Differences in Consumer Satisfaction: Mobile Services in Emerging and Developed Markets
Forrest V. Morgeson III, Pratyush Nidhi Sharma and G. Tomas M. Hult
一种社会认同感的理论视野:消费者的民主优越感,国家认同感和消费者的大同主义驱动着消费者行为。
Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective
Katharina Petra Zeugner-Roth, Vesna Žabkar and Adamantios Diamantopoulos
在全球品牌架构位置和市场行为的关系中,文化起了缓和作用。
Global Brand Architecture Position and Market-Based Performance: The Moderating Role of Culture
M. Berk Talay, Janell D. Townsend and Sengun Yeniyurt
制度性因素对合资企业中外资的机会主义影响以及关系的延伸。
The Influence of Institutional Forces on International Joint Ventures' Foreign Parents' Opportunism and Relationship Extendedness
Jeanine Chang, Xuan Bai and Julie Juan Li
跨国公司管理中的社会认知能力中关于隐性知识管理的协同效应:来自于亚洲产品创新能力的洞见。
The Synergetic Effect of Multinational Corporation Management's Social Cognitive Capability on Tacit-Knowledge Management: Product Innovation Ability Insights from Asia
Margaret L. Sheng, Nathaniel N. Hartmann, Qimei Chen and Irene Chen
市场营销杂志
Journal of Marketing
May 2015
Commerical Photo by Héctor Mañón
我们是否在有关于市场的理论中取得进展,利用荟萃分析法在市场调查中的效应值来判断。
Have We Progressed Marketing Knowledge? A Meta-Meta-Analysis of Effect Sizes in Marketing Research
Martin Eisend
关于新产品的设计:概念,方法和结果。
New Product Design: Concept, Measurement, and Consequences
Christian Homburg, Martin Schwemmle and Christina Kuehnl
旅行在未计划的购买行为与计划购买行为中所扮演的角色。
The Role of Within-Trip Dynamics in Unplanned Versus Planned Purchase Behavior
Timothy J. Gilbride, J. Jeffrey Inman and Karen Melville Stilley
公司是否应该利用一小部分收益去回馈消费者?——理解和避免轻视的结果
Should Firms Use Small Financial Benefits to Express Appreciation to Consumers? Understanding and Avoiding Trivialization Effects
Peggy J. Liu, Cait Lamberton and Kelly L. Haws
正确开始的重要性:准确的直觉对销售人员与消费者互动环节的良好影响。
The Importance of Starting Right: The Influence of Accurate Intuition on Performance in Salesperson–Customer Interactions
Zachary R. Hall, Michael Ahearne and Harish Sujan
消费者研究杂志
Journal of Consumer Research
June 2015
Commerical Photo by kam khan
本期消费者研究者杂志的部分文章,唧唧堂研究人phyliss已经详细介绍,回复“150514”可见。
JCR消费者研究杂志40年趋势
“Lordy, Lordy, Look Who’s 40!” The Journal of Consumer Research Reaches a Milestone
Justine M. Rapp, Ronald Paul Hill
网络评论态度的可预测性和用处:购买原因和用户反馈的作用
Attitude Predictability and Helpfulness in Online Reviews: The Role of Explained Actions and Reactions
Sarah G. Moore
一个观念和概念的结合:在什么时间,什么条件下,为什么互为补充和相互相似的品牌联合能影响品牌的估值。
How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective
Vanitha Swaminathan, Zeynep Gürhan-Canli, Umut Kubat, Ceren Hayran
在有限的金钱中寻找持久的安全感:财务的限制增加了对物质商品的偏爱。越没钱越物质
Seeking Lasting Enjoyment with Limited Money: Financial Constraints Increase Preference for Material Goods Over Experiences
Stephanie M. Tully, Hal E. Hershfield, Tom Meyvis
当品牌反映了我们的理想社会:支持和反对社会主流意识形态的消费者的价值观和品牌偏好的对比。
When Brands Reflect Our Ideal World: The Values and Brand Preferences of Consumers Who Support versus Reject Society’s Dominant Ideology
Steven Shepherd, Tanya L. Chartrand, Gavan J. Fitzsimons
追求更高成就与保持目标,这是一类在消费者动机中自我勾结与目标类型的相互作用。
Pursuing Attainment versus Maintenance Goals: The Interplay of Self-Construal and Goal Type on Consumer Motivation
Haiyang Yang, Antonios Stamatogiannakis, Amitava Chattopadhyay
采用相关的结构分析来探测当地人移民消费者对新文化适应过程的反应
Indigenes' Responses to Immigrants' Consumer Acculturation: A Relational Configuration Analysis
Marius K. Luedicke
私有化公共土地后,紧随着世俗的例行公事
Domesticating Public Space through Ritual: Tailgating as Vestaval
Tonya Williams Bradford, John F. Sherry Jr.
出售与分享,一切都在掌控之中:协作网络中的混合经济。
Selling, Sharing, and Everything In Between: The Hybrid Economies of Collaborative Networks
Daiane Scaraboto