Advert featuring woman’s breasts causes 500 accidents in a DAY among Moscow’s distracted male drivers - before being impounded by police
- Campaign was intended to show off the visibility of mobile ad hoardings
- But as trucks trundled around the capital they left trail of carnage
- Stunt backfired when Moscow police impounded all the risque trucks
An advertising campaign showing a woman's breasts has been blamed for more than 500 traffic accidents in one day.
The massive adverts placed on the side of 30 trucks driving around Moscow showed a woman's breasts cupped in her hands with the slogan 'They Attract' across her nipples.
As the trucks trundled around the streets of the Russian capital, they left a trail of carnage as male drivers became so distracted they ploughed straight into each other.
A total of 517 accidents were reported.
Distracting: This is the advert pu on the side of 30 trucks and said to have caused 500 car crashes in Moscow
The stunt, by an advertising agency specialising in mobile adverts, backfired after police sent out patrols to round up all the vehicles and impound them until the risque images could be removed.
Motorist Ildar Yuriev, 35, said: 'I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by.
'Then I was hit by the car behind who said he had been distracted by the truck. It made me late and left my car in the garage, and although I am insured I am still out of pocket.'
Furious drivers across Moscow have reportedly bombarded the agency with compensation claims.
A spokesman for AdvTruck.ru, which ran the promotion said: 'We are planning to bring a new advertising format onto the market, encouraging companies to place their ads on the sides of trucks, as we thought this would be a good alternative to putting them on the sides of public transport.
'We wanted to draw attention to this new format with this campaign' he explained.
And he added: 'In all cases of accidents, the car owners will receive compensation costs from us that aren’t covered by their insurance.'
Most watched News videos
- Shocking moment woman is abducted by man in Oregon
- All the moments King's Guard horses haven't kept their composure
- Wills' rockstar reception! Prince of Wales greeted with huge cheers
- Moment escaped Household Cavalry horses rampage through London
- Terrorism suspect admits murder motivated by Gaza conflict
- Russia: Nuclear weapons in Poland would become targets in wider war
- Sweet moment Wills meets baby Harry during visit to skills centre
- Shocking moment pandas attack zookeeper in front of onlookers
- Shadow Transport Secretary: Labour 'can't promise' lower train fares
- Prison Break fail! Moment prisoners escape prison and are arrested
- Ammanford school 'stabbing': Police and ambulance on scene
- New AI-based Putin biopic shows the president soiling his nappy
